Internal search engine marketing teams and affiliated marketing (Search Engine Optimization) Firms using PPC (Pay per click marketing) may be adversely hurting affiliating marketing. The uphill battle for affiliates and their managers is consistently growing as search becomes more popular and more search firms come to fruition. Internal search marketing teams almost always argue in favor of limiting affiliate search activities. Similarly, hired search engine optimization firms are looking to impress the company that pays their bills. Therefore, some firms tend to recommend guidelines that may hinder the company's affiliates from performing. Both lines of thinking may be hurting the whole company's bottom line. This is an age-old debate that needs to be seriously addressed. Why? This debate is potentially causing enormous untold profits to be lost for companies. In today's article I will touch on how the internal search teams and affiliated marketing firms may be putting a strain on the affiliate marketing world. Furthermore, I will offer reasonable suggestions to help get your affiliates back in the game.
First, internal search engine marketing teams using PPC may be hurting contemporary affiliate marketing. Companies with in-house search marketing teams are always battling with the affiliate team. Sound familiar? The search engine team is trying to show how much revenue and profits they have produced for the quarter. In the other cubicle, the affiliate team is trying to get as many quality affiliates to run traffic to their properties. The catch is that they are competing in the same space. Merchants are quick to side on the search engine team by not allowing affiliates to 1. Bid on trademark terms 2. Set maximum bid prices 3. Only offer a strict keyword list. These companies are potentially missing out on building solid affiliate partnerships. Simply, by synchronizing the two may bring the company more revenue and profitability in the long run.
Second, affiliated marketing Firms are hired to help drive more pay per click and organic search engine optimization. They may persuade the decision makers not to allow their current affiliates to bid on trademark terms or allow them to bid in the same pay per click space. How convenient, since that produces more competition and hurts their overall image to the company who hired them. If your company is thinking of hiring a search engine firm to help with your search strategy, be sure to be present in the meetings. Encouraging testing of affiliates and PPC results should be the topic. Then the company can get an overall view of the two teams working together to increase the bottom line.
No Production Costs - The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel. Low Cost Set-up - Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You probably already have a desk, Internet-connected computer and word-processing software, which is all the equipment you may need. No Fees for Joining or Licenses to Buy - I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate's ability to promote his web site.
Choose From Thousands of Products and Services - What isn't sold online? That list must be shorter than the one describing all that IS sold online. There are thousands and thousands of affiliate programs selling every product under the sun. That makes it easy to find products related to your current or planned web site. No Sales Experience Needed - When I started my affiliate business, I had absolutely no sales experience. That wasn't a problem, however. The companies I affiliated with provided excellent marketing material. Using their sales copy, I was able to get my first affiliate site up in less than a day.
No Employees - The largest expense of most businesses is employee salaries. Although there might be times when you need or want someone to work for you as an affiliate, it's
doubtful you'll ever have to worry about hiring full or part-time employees. When you have a project you want to hire out, it is easy to find specialists in every computer- related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee-related benefits and deductions. No Expensive Merchant Accounts Needed - Setting up a merchant account for any business is a time-consuming and costly business. It's even more tedious for Internet businesses. However, merchant accounts aren't a concern when you're an affiliate. The merchant bears that cost and handles all processing of payments. You never have to lose sleep over potential chargebacks, fraud or losing your merchant account when you're an affiliate.