So what are off page optimization factors and why are they so important? A good question you may think and one that I shall endeavor to answer.
Ok, lets take a look at what these factors are:
1. Which websites link to you 2. The actual number of websites linking to you 3. The page title of the website linking to you 4. The anchor text used in the link linking to you 5. The number and type of links linking to the websites that's linking to you. 6. The total number of links on the website linking to you 7. Are the websites linking to you considered to be an authority website by Google.
These are the main considerations which effect your position within the search engine rankings. So what do we need to do to establish this information. Well lets take a look at one way to begin with. Lets start by opening up a spreadsheet in Microsoft Excel. You will need to create columns for the following headings.
1. Linking Website 2. Anchor Text used 3. Page Rank 4. Link Popularity 5. Page Title 6. Number of Outbound links
The next step would be to enter our main Keyword into Google, visit lets say the top 10 sites for our chosen keyword and start collecting the information we require. You will need one spreadsheet per website visited. So now we have a strategy to collect this information, but what do we do and what does it mean. Well,linking website is websites that link to for example. You could do one of two things, visit Google or Yahoo and enter. This would then provide you with a list which could well be a sizeable list if your looking at the top ranked site for your Keyword term. Anchor text is the actual text used within the link linking to the specified site you are researching.
Page Rank is the actual Page rank provided through Google The link popularity is the number of links that are pointing to the web page linking to your site you are researching. Page Title is quite simply the Title of the page linking to the site you are researching. It should not be forgotten how powerful it can be for pages including your keyword to be included within the page title. The number of outbound links is the number of links located on the web page linking to your site under research.
So lets say that you manage to collect all of this data, what would we do next. You would need to calculate the percentage of sites containing your keyword in their page title, and also calculate the percentage of site which contain your keyword in the anchor text. You would then have the data required to follow the strategy of the top ranking sites. A lot to take in I know, but this was just to illustrate the magnitude of the task in finding and recording all of this data. In an On-line business the ideal is to automate your business,keep the time spent on research to a minimum and spend time on more productive projects.
This can be achieved by using software, and although an initial expense is involved, you need to judge this against the long-term savings gained. The software I would like to introduce to you is called Seoelite and the developer is Brad Callen, you may or may not have heard of Brad, if not he also developed a powerful Keyword research tool called Keyword Elite. So why Seoelite, the first thing I noticed was it's Interface. With all of Brads Software the user is at the forefront of Brads mind when he develops his Software. When the software opens you are presented with a number of clear options, the first of which involves selecting the type of project you would like:
The projects are:
1. Analysing back links using a specified search engine. 2. Get links to your website. 3. Analyse All in Anchor,All in title and All in text. 4. Verify that link partners are still linking back. 5. Find out where your site is ranked for a given Keyword or Keywords. 6. Find out how many pages are indexed. 7. Find possible author sites. 8. Submit your articles to article directories. It would be impossible to do this software justice within the body of this article, that said let me try and give you some idea of what project1 can do for you and an idea of it's potential
Project 1-Analysing back links using a specified search engine.
The exact web pages that are linking to your competition. · The IP Addresses of all web pages linking to you or a competitor · The Google of each web page linking to your competition · The Alexa Rank of your competition, as well as all web pages linking to them · The page title of the web pages linking to your competition · The anchor text (clickable text) used in all pages linking to your competition · The total number of times a specified keyword appears within each of your competition's links. · The percentage of websites that a specified anchor text exists within each of your competition's links. · The total number of outbound links on the web pages linking to your competition. · The total number of links (inbound + outbound) on the the web pages linking to your competition. · You'll be able to easily perform a "whois search" on each of the websites linking to your competition, so you can easily email, or call them up on the telephone if you wish. · The email addresses of all websites linking to your competition · SEO Elite will calculate the average Page Rank of all the web pages linking to your competition · SEO Elite will calculate the total number of PR0-10 web pages linking to your competition · SEO Elite will summarize the total number of web pages linking to your competition from specific IP Addresses
Yes I know quite a list isn't it, but I'm sure you can also see the immense amount of data this tool can provide, and it should be remembered that this detail is returned in a matter of minutes, not hours and most certainly not days. Just one other thing the list above is not a total comprehensive one, it is a selection of the information that can be returned, and this is just on one project.