For anyone who has tried to make a foray into Internet Marketing and Search Engine Optimization, the crux of the matter seems to rest on the keywords you use. These are the words which real people use to hunt for stuff in search engines.
What are Keywords and Keyphrases?
As the term suggests keywords are important words which a person is likely to use to help find information he is looking for. In case a person is looking for a good catering service to cater for a party he his planning he could use the terms "catering service", "food delivery" or "party food catering". Web marketing experts call these phrases Keyphrases related to the business. These are what help you get more traffic to your website from the search engines.
What is Keyword Optimization?
If you can get the actual keywords and keyphrases that a potential customer may type into the search engine on your website you increase the chances of your website showing up on the first page of the search results. There are people who can help you do this with your website design. Michigan may have a number of catering services but if you want your business to stand out on the internet you will use such optimal keywords and keyphrases which will draw these potential clients to your website.
How does it Help?
When you have all the keywords and keyword phrases that a person is likely to use in a search engine when hunting for information in your niche on your site, the web site will have better chances of figuring higher in the results page. This means that your visibility increases as a catering business in Michigan. Affordable web site design has made is possible for you to claim this advantage.
Making it Work for You:
You can use tools such as the Google keyword generator to give you a long list of keywords, phrases and words which a person is likely to use to search for your website. These keywords can be downloaded in a file to your computer and studied with care. Look for the keywords which seem most popular. You will be given figures about how often a particular keyword has been typed into the search engine. Now pick what you feel best represent your website. Make sure that these are keywords which get more than a couple of thousand hits a day. Now include these keywords in the text on your website.
What are Tags?
If your website uses a blog, you can also tag the blog posts with appropriate keywords. This way the keyword is found two times on the same page by the search engine increasing the keyword density for that particular word. You must remember to include the exact keyword in the blog post and then add it to the tag section. This is easily done in a WordPress blog. They have a separate section for tags to be added.