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The BlackBerry Storm

This item was filled under Technology

There are currently 11 lakh Indians, the creamy layer of society, who are nervously clutching their BlackBerrys, waiting for the outcome of the Government’s discussions with Research in Motion (RIM), the smartphone’s makers, over allowing access to services so that the intelligence agencies can snoop on users they would like to monitor. Voice calls made from BlackBerry phones use the regular GSM network of local service providers and can be intercepted by intelligence agencies.

However, voice calls made from one BlackBerry to another still cause a problem since they are transmitted in a scrambled format. The intelligence agencies can intercept them but find it almost impossible to decrypt them. They can be only decrypted at the Canadian server of RIM. The company has already given Indian law enforcement agencies access to voice, SMS and BlackBerry Internet Services (BIS). It has promised to provide information about certain numbers that the Indian Government wants monitored for reasons of national security.

However, India wants more. It wants a parallel BlackBerry server so that it can have real time access to the entire network, including the highly secure and encrypted BlackBerry Enterprise Service (BES) and the BlackBerry Messenger Service (BMS). BlackBerry’s email service through the BES is the defining function of the phones. It offers corporate entities a secure way of internal communication through a dedicated personalised server.

- 5,000 phones are being officially tapped daily by Central agencies alone

- 11 Lakh users of BlackBerry in India

In its innumerable discussions with the officials of the home ministry and Department of Telecommunications (DoT), the Canada company has claimed that even they do not have access to the enterprise servers, and that they will have to “snatch” the data from there. “From our end, there can be no compromise. We want access to all kinds of communication happening on BlackBerry. And we want it real time,” said a senior home ministry official. Behind the BlackBerry storm is the murky world of electronic surveillance on Indian citizens which has been increasing over the years as technology struggles to keep up with law breakers, tax evaders and, above all, terrorists.

A bulk of this surveillance is carried out from a highly sanitised area on the seventh floor of the Police Headquarters in Delhi. A restricted access area, it is staffed 24/7 by a dozen plainclothesmen of the Special Cell. They sit with headphones on in front of computer screens monitoring up to 300 phone numbers simultaneously. As many as 15 service providers have given them parallel lines to numbers of suspected criminals, terrorists and their sympathisers. Delhi Police sleuths listen in to the conversations with prior approval from the home ministry.

“The home ministry gets hundreds of new requests daily for tapping somebody’s phone or the other.”G.K.Pillai, Home Secretary

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Intel Said to Be Near Purchase of Infineon’s Wireless Unit

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Intel Corp., the world’s largest chipmaker, is close to an agreement to buy Infineon Technologies AG’s wireless business, three people with direct knowledge of the discussions said.

An announcement could come as early as this week, the people said, declining to be identified because the talks are private. Infineon, Europe’s second-largest chipmaker, is seeking about 1.5 billion euros ($1.91 billion) for its wireless business, two people familiar with the talks said on Aug. 2.

A purchase of the unit, which makes processors used in Apple Inc.’s iPhone, follows Intel’s $7.68 billion acquisition of McAfee Inc., announced Aug. 19. Chief Executive Officer Paul Otelliniis using deals to get chips into a wider range of devices. While Intel semiconductors run more than 80 percent of the world’s personal computers, they’re absent from phones now on the market.

“Intel’s big strategy is to be at the heart of computing everywhere,” said Alex Gauna, an analyst at JMP Securities LLC in San Francisco, who rates the company “market outperform” and doesn’t own the shares. “The McAfee acquisition helps make that a secure equation and a potential Infineon acquisition would give them inroads in the mobility space.

Infineon rose 5.2 percent to 4.65 euros at the close of trading at 5:30 p.m. in Frankfurt, its biggest gain in more than three months. Intel fell 22 cents to $18.26 at 1:17 p.m. on the Nasdaq Stock Market. Intel has the cash and is “sophisticated enough” to manage both purchases at the same time, Gauna said.

The Infineon unit, which also makes chips for Samsung Electronics Co.’s Galaxy S phone, had sales of 346 million euros in the fiscal third quarter, a 38 percent increase from a year earlier. The gains were mainly due to a “ramp-up of new smartphone and entry-level phone platforms at several major customers,” Infineon said last month.

Infineon spokesman Kay Laudien declined to comment, as did Martin Strobel, an Intel spokesman in Germany.

Intel, based in Santa Clara, California, is hitching its mobile ambitions to a scaled-down version of its PC chips called Atom. The company has signed agreements aimed at landing its products in devices made by Nokia Oyj and LG Electronics Inc.

The market for processors that run smartphones is dominated by technology from ARM Holdings Plc, which licenses its designs to companies including Qualcomm Inc., Texas Instruments Inc. and Samsung. Qualcomm produces chips that combine the functions of applications and baseband processors.

Infineon said on Aug. 2 that it had made “significant progress” in talks with potential buyers, whom it declined to name. The “objective of a potential transaction is the strategic development” of the unit, the Neubiberg, Germany-based company said at the time.

Infineon makes the baseband processors that control radio functions of phones. Intel processors run the software that powers the handsets.

http://www.youtube.com/watch?v=2XYeg5_64RA

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Intel’s CEO explains his multibillion-dollar acquisition spree

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Intel chief executive Paul Otellini just appeared on the Fox Business TV Network. In the interview with Fox’s Liz Claman, he explained why Intel is buying the wireless business of Infineon for $1.4 billion and McAfee for $7.68 billion, as well as the cable modem business of Texas Instruments for an undisclosed price. Here’s a link to the Intel video, and the highlights are excerpted below. I have also embedded the videos, part 1 and part 2, at the bottom.

On Steve Job’s reaction to Intel’s purchase of Infineon:

“Steve was very happy. The industry was abuzz that this business unit was on the market, and there were a number of competing companies for it. I think they are very happy that Intel won the bid.”

Intel chief executive Paul Otellini just appeared on the Fox Business TV Network. In the interview with Fox’s Liz Claman, he explained why Intel is buying the wireless business of Infineon for $1.4 billion and McAfee for $7.68 billion, as well as the cable modem business of Texas Instruments for an undisclosed price. Here’s a link to the Intel video, and the highlights are excerpted below. I have also embedded the videos, part 1 and part 2, at the bottom.

On why it took Intel so long to make this purchase:

“There were a number of these that were available. In our mind this was the best technology we could find at the right price. We are very happy with the capabilities of the company and their customer list.”

On buying Infineon wireless business:

“The key thing is the technology they have today, the customer connections they have today, and where the technology in general is going. We look forward to a period in the not so distant future where all of these functions can be on a single chip. Intel has great capabilities and applications processors today, but bringing in the capabilities for 3G and ultimately LTE (Long-term Evolution) onto the chip, that makes a lot of sense to us from an economic and power standpoint.”

On how McAfee will be integrated into their products:

“The first products will be things we have worked on before the acquisition discussions, which will come into the PC platforms next year. We will take the combination of hardware based security that Intel already produces and enhance that with software capability from McAfee. That will only get better in PCs over time. Then what we would like to do is drive that same capability not just into smartphones, but also anything that is going to get smart and get connected; your television, your cars, are all going to have internet connections. You want that same protection. We call this a third pillar of computing. We have energy-efficient performance, we have connectivity, and now we’ve got security.”

On when they will be able to put Infineon technology and atom chip technology onto a single chip:

“You will see them combined inside a phone as separate chips next year. The single chip implementation will be farther down the road.”

On whether having Apple as a client was a driving force in their desire to purchase Infineon:

“It wasn’t the overwhelming factor. These technologies today are discrete chips. We like the fact that they have a good revenue stream, but really where the technology can go over time is important to us. We have a had a multi-radio strategy for many years starting with WiFi and WiMax, this brings 3G and ultimately LTE and GPS capabilities into our portfolio to be able to use in all of our devices.”

On the strategy behind selling XScale only to reenter the wireless realm with the purchase of Infineon:

“It’s 180 degrees from what we sold. What we had was an XScale-based applications processor business with a little bit of comms technology in it. Today what we are picking up is a big comms business with the baseband technology the protocol stack and all the software that goes with it. People want the capability of Intel architecture for their apps processor and the capability of Intel Silicon, and the combination of those was something we didn’t have in the divestiture of the XScale business four or five years ago.”

On his criticism of the Obama administration not being “business friendly”:

“I wasn’t taking on the administration per say, I was taking on the trends that I have seen in the last couple of administrations. The two specific things I talked about were the R&D tax credit, making that permanent. That has not been permanent for 25 years. The same thing with corporate tax rates. Raising them in this environment is really not conducive to making  companies competitive globally, which makes them less prone to hire people here. This is not just this administration, this is talking about this trend towards what we need to be more competitive as a nation going forward.”

On what advice he would give Obama on how to create jobs:

“The most important thing the current administration can do is remove the number of variables out there. There are so many things where business leaders can’t predict what’s going to happen. Businesses don’t like uncertainty. When you start reducing the variables and putting predictability into the system, you can now make informed decisions.”

On the prediction for PC industry growth:

“We are still tracking as an industry to have a growth rate this year in the 18 to 20% range, which is the best year in the industry in quite some time.”

On whether he expects to acquire any other companies in the near future:

“This is three announcements in two weeks. We also purchased the cable modem business from Texas Instruments. All these have been in flight for some time. This is enough for us to chew on for a while. Having said that though, if the right technology company becomes available at the right price, we’ll take a look at it. We don’t have an acquisition strategy per say. We have a number of strategies around platforms, and we will use acquisition to selectively fill holes that we don’t have.”

Companies: fox, Infineon, Intel

People: Paul Otellini, Steve Jobs

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BlackBerry Torch 9800 Officially Out

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After seeing crystal clear images leaked on websites long back, we finally hear from the horse’s mouth directly. BlackBerry’s new flagship model; model 9800 a.k.a Torch is officially unveiled on American carrier AT&T’s website. The BlackBerry Torch is the first phone to run on the next-generation BlackBerry OS 6 and sports a Palm Pre-like slide-out QWERTY keyboard above what can be guesstimated as a 3-inch+ touch-screen display at this point. Other feature improvements include a 5 megapixel camera with an LED flash and 802.11n support (which the recently launched Pearl 9000 series showcased). We’ll be reporting back with more dirt so keep tuned into this space all you BlackBerry fans!

Updated Notes:
- The keyboard is more or less the same as the Bold 9700; which was fairly comfortable to type on. Heavy text input shouldn’t be a problem.
- At the conference, BlackBerry reps were taking pride in boasting the enhanced multimedia capabilities. But DivX/XviD video compatibility, which was present on earlier models like the Bold 9000, was removed on the Storm 2. The info shared by RIM doesn’t seem to suggest that the Torch will get it back again.
- Speaking about video, there doesn’t seem to be 720p recording that most newly launched high-end phones boast of (including the iPhone 4, Motorola Droid 2 or the Nokia N8)
- Good to see that they finally gave up on the piezo-electric powered “Surepress” click-screen technology that they were trying to push with the BlackBerry Storm 2. But what’s more interesting is that this is the first BlackBerry to sport an optical trackpad (which we’re appreciative of) and a touch-screen. Presumably, the phone could be operated without touching the screen at all.
- The display has the same size and resolution of the Storm 2 (360 x 480 pixels, 3.2 inches, capacitive type)
- The browser is now Webkit-based. This should bring the browsing experience at par with the iPhone or Android-based ones, since they use the same rendering engine. This was one place where BlackBerry needed to improve big-time.
- We hope the increased 512 MB of RAM and the new OS 6 help in the swiftness of the interface, as the Storm 2 we tested did have laggy behavior at times.
All in all, the first impression of this touch-screen-keyboard combo device seems positive. We’ll tear it down further when we get our hands on it.
Check the video to see the BlackBerry Torch and OS 6 in action –

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How To Protect Your Search Engine Rankings

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Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

Google\’s Matt Cutts | How to Get Better Visibility on Google

The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engine tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods”.

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check and double-check all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar. You will then see that most pages are given a “PageRank” which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords. Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! The page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page ever!
Another potential problem that can result in a penalty is called “keyword stuffing”. It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyword Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance”, be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking”. To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you, cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

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Learning SEO: the Beginners Guide to SEO

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Last week I talked about “gleaning” information from a variety of news blogs and websites. Of the sites that I mentioned, SEOmoz is by far at the top of my favorites. They have well written and informative blog posts, a slew of great (and free!) seo tools and a lot of great resources that any new or experienced seo tech would be remiss in neglecting.

If you are not already, it is only a matter of time before you hear the name of “Rand Fishkin” from SEOmoz. Rand’s name is synonymous with SEO and I would again like to send out props to him and the peeps at SEOmoz for putting together the latest version of their “Beginners Guide to SEO”

Even those of us who consider ourselves to be adept at SEO would do well to give this guide a once over. It’s like watching an epic movie like Star Wars…you always see something that you didn’t catch before. For the seo “padowan” learner, I have found this small (51 page) guide an absolutely indispensable trainer. Fortunately for all of us, Rand is on the light side of the seo “force” and has not been corrupted by the “dark side”. More on the Dark side later ;-)

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Reasons Behind the Failure of the SEO Projects!

This item was filled under Google, SEO

Well, I am working in the field of Search Engine Optimization from last six years. I have worked for many projects, some of the projects were from United States and some of them were from Germany too. These days I am working for an Indian business site too, and I am really pleased that this company is really doing fine as far as the returns is concerned.

For this company, which is an Immigration Consultancy firm, I am using Pay Per Click programs of Google, which is known as Google Adwords, and Directads, a PPC program of Linkedin. Also, I am using all the ethical search engine optimization techniques to increase the number of visitors and clients for the companies website.

I am happy to see the return which we are getting from the optimization of the website of the company. Slowly-slowly the visitors increased, while simultaneously the Alexa Rank of the website too improved. With time, we achieved the targets set by the company and the credit goes to the team work.

I was wondering why all other search engine optimization projects did not return that much result as expected by the clients. Let me tell you a few facts, on the basis of my own experience.

The very first reason behind the failure of the SEO projects is too much of expectations. If you ask me I have seen many a clients who want there website to get listed on the first page of Google for a particular keyword, that too within a few days only. These types of clients are really difficult to handle. Let me tell you that it is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website.

Well, natural search engine optimization takes times to reach to the top of the SERP. Well in my honest opinion a SEO is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO is that person who can understand the needs of the client. He can be able to bring all the positive changes on the websites.

Second reason why many SEO projects fail is actually the communication gap between the client and the SEO. Many a times a client is really unable to understand what the SEO is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting a SEO then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results.

Well it is also true that there are many SEO who don’t even know the basics of SEO, handing over the project under the guidance of these types of people is really dangerous. Before choosing an SEO you should need to understand weather your SEO understands the basics of the SEO or not? If not, then you should not hand over your website to him. It will damage your site for long run.

Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resource to them. Absence of proper resources, like contents, tools, etc. did not bring much needed results and then the client will blame the SEO for the poor performance.

These days website is one of the most important marketing tool and you need the perfect SEO who can properly help you to utilize this resource. Thus, always choose a SEO wisely and see the difference.

Cheap Windows Reseller Web Hosting!

You must be aware from the fact that for better Search engine optimization of any website you need a better web hosting services for the website. During my experience of 5 years I met with many web hosting service provider. Frankly speaking I got 2-3 very good web hosting for my sites, but those hosting providers mainly deal with Linux Hosting.

From last two years I was searching for one cheap web hosting service provider who can also have the options of Windows hosting. I was aware that Windows hosting is a bit costlier compared to the Linux one, but frankly I never found any good Windows hosting provider.

Yesterday while I was surfing for the same I reached to www.hostnexus.com and really found them very useful. They not only provide the Cheap Web Hosting for both Linux and Windows, while they also provide the cheaper Windows Reseller Hosting services. The pricing of their hosting plans are amazing, and the most important thing is that they provided me the option for which I was looking from last few years.

Their normal hosting plans usually starts from as low as $3.95 per month, while the dedicated hosting has the minimum price of $149.95 per month, which is quite good in my opinion. Along with the shared hosting, reseller hosting and dedicated hosting plan they also provide the options of Blog Hosting, ColdFusion Hosting, VPS Hosting and Ruby on Rails Hosting too. Out of these I was not aware from Ruby on Rails hosting.

So friends if you too are looking for one cheap web hosting provider then they can be useful to you too.

SEO can ensure better business and profit

In this modern era of aggressive competition in businesses, you need to solid steps to stay afloat and survive.  This is more so when you have an internet based business. How can you increase the sale of your products and /or services without putting in some extra effort? Do you own a website and yet do not know how to go ahead?

Remember that you cannot boost your business without prominent web presence. It is has now become highly necessary to create and upload an extraordinary website. It should be designed with the business perspective only and not the general ones. Your website should display all your products and / or services that you offer. In addition, you need to make it more impressive with the appropriate content, colors, images plus attractive fonts and different font sizes. However, this is not enough.

An impressively designed website does not necessarily mean that it will be highly visible on the internet. There are umpteen numbers of websites on the net and yours will be only one of them if you do not make extra efforts to make it prominent plus ‘search-engine friendly’. What does this term search-engine friendly’ exactly mean? Well it refers to the extensively used word Search Engine Optimization, popularly called SEO.

Now let see what is the precise meaning of Search Engine Optimization?

Search engine optimization (SEO) has been defined as an acceptable method of improving the volume or quality of traffic to a specific web site from search engines through typical search results. You may note that the earlier any specific website appears in the search results list, more will be the number of visitors to it. The SEO may focus on different types of searches and this provides that particular web site a special web presence.

In other words, SEO is the technical method aimed at taking your website to a top level in the results drawn by search engines. The unique feature of SEO is that it allows you to get the advantage of generating a large traffic volume to your website. The use of SEO facilitates your website to be even at number one or allow your site in income generation.

For example, the successful sales turnout is just 20-25 percent from your existing web traffic. With SEO support, you are most likely to increase this to double or even more. Thus, SEO enhances your business and facilitates higher profit. The possibility of enormous money will rise when you get correspondingly more clicks on your website if it is ranked high or on the first page by SEO. The more traffic you get for your site, the more money you can gain.

Search engine optimization necessitates hard work, awareness about the current business scenario and consistency. You need to keep on updating your website in an innovative way so that SEO crawling to your site is fast and firm. Finally, you also need to work in partnership with other sites so as to get link exchanges. Remember that more inbound and outbound traffic generated by sites is a factor that SEO uses for ranking different websites.

Adopt only proven ways to raise web traffic to your site

Setting up an e-commerce website is simple and easy now. There is an aggressive competition all across the world, especially in the US. In internet based business, you can stay afloat only when you try out a number of options that can help you to make money and survive.

In the last few years, businesspersons have been trying almost every available option to increase the sale of their products and /or services they offer through the internet. Their aim is east and straightforward. If the sale of their products and /or services increases, so will the revenue earned from it go up? And thus, the profit margin will correspondingly soar, too.

At this stage, it is necessary to understand that profit is the key factor. You cannot visualize profit in case the sale of your products and /or services is not as per expectations. And for the sale of products and /or services that you offer the internet or more specifically display the relevant information conspicuously. How can you do this activity in the correct way? There are three proven ways: Appropriate advertising, Tie-up for Cross-links and Affiliate marketing. Try to adopt these proven ways only and not those that can flop anytime. If you take timely steps in this direction, you are more likely to create a winning situation for you after, perhaps, a long struggle. Let us get some more information of the three effective ways to increase the web traffic to your site and earn a good profit, too.
Appropriate advertising: You may have invested a lot of money in setting up your internet based business. Now is the right time to regain the startup capital amount. You can do so by using the Internet in the right way for publicity.  The internet is definitely a trustworthy medium to find out common and unique information. For example, you can find out the price of different varieties of pizza in New York sitting in New Jersey. You can even order an overcoat from Washington to Texas through the internet. This kind of business is easier when the advertising is in place. When you want to increase the web traffic to your site and sell your products and /or services, try to do targeted advertising. You can do so by placing your ad in Google Adwords for a fee (Also take a look at Use Google Adwords to gain high web traffic!). With selective keywords, your ad can pop up for the potential customer whenever he or she enters the relevant keywords in the Google search box and clicks on different links. The net surfer is most likely to click on the link in your ad and this will increase the web traffic. Thus your sales and profit figure can go up.
Tie-up for cross-links: One of the best and most effective concepts is of providing cross-links. Make agreements with some of the popular websites that feature different advertisements. Tie-up with some websites whereby you take ads of that website and that site reciprocates in the same manner. As a result, any web surfer goes to one site, is most likely to click on the other site, too. This can surely increase the web traffic to your site.
Affiliate Marketing: Another best and the most effective concept is of using affiliate marketing for getting the targeted traffic and to sale your products too. Affiliate marketing is best suited for the sites which are either selling any product or services.

Increase web traffic by free processes!

Are you willing to put in hard work and have the necessary patience to learn more about web traffic? Remember that if you want to increase web traffic to your site, you basically need to fortitude and consistency.  In case you have a firm and also a website but not enough web traffic, here are some guidelines that you can follow. With the internet and its multiple benefits, you can successfully generate more traffic to your website.

You may note that there is no need to spend a huge amount in order to reach your goal. It will, indeed, be a fantastic experience when you understand the effective ways to increase web traffic to your site through free methods. In fact, there are many websites that offer you several tips on how to increase the web traffic. But here you will be able to learn some of the most effective and practical guidelines to do so.
Try to join a large number of online forums and online communities. You can do so without any payment. You can join online forums by just providing your name and address and some basic information. There are many sites that offer opportunity to discuss business issues. Craigslist is one such useful website. One of the most useful and effective significance of these forums and online communities is that you can focus your attention target on a specific group that can bring you the expected results. Try to find out and discuss more about the products and services that you want to offer. When you are prepared to explore and learn about the demands and needs of potential customers for your products and services, you are mentally preparing yourself for the foreseeable success. When you understand the requirements and expectations of your would-be and even existing customers, you have covered half of the distance to reach your target. This is because satisfying the customers’ needs is now within your control and reach. When you are able to discuss about your products and services, you have the greatest opportunity to build immaculate image for you and your company.  At the same time, you will be able to enhance customer loyalty for your products and services. By joining and interacting through on online forums and online communities, you are most likely to increase web traffic to your site. Of course, this will be a slow and steady process.
Try to keep an informative newsletter on your website. You can keep the newsletter schedule as weekly or fortnightly. Select the topics that customers are interested in and keep the latest and best information on it in the newsletter. Keep on updating it at every stage so that web surfers will come for the useful information to your website frequently. This is one of the best and practical ways to increase web traffic to your site.
Another practical and most effective concept is of providing cross-links. Make agreements with some of the popular websites that feature different advertisements. Tie-up with some websites whereby you take ads of that website and that site reciprocates in the same manner. As a result, any web surfer goes to one site, is most likely to click on the other site, too. This can surely increase the web traffic to your site.

Finally, remember that all these steps can be implemented without shelling any money. You only need to perseverance and persistence.

Why Is SEO So Popular?

SEO is without a doubt, the most popular of all the online marketing tactics. Is it the best? That’s a matter of personal preference and what you’re looking for, but it is the most popular. In fact, SEO has become so popular that its name has become synonymous with internet searching (have you ever SEOd you website?).

There are a couple of reasons that SEO has risen to the top of online marketing.

SEO should be performed by a specialist who is ethical and has experience in the optimizing website before. SEO Dubai is a popular SEM consultant who have been constantly delivering innovative techniques for SEO.

SEO Delivers

SEO delivers a good ROI. When you do optimize a website, the search engine scours the web and brings back what it determines is relevant, content rich, websites. Most of the time, search engines brings back something you can use. It has a massive database of sites, so it gives you a lot of sites to choose from, and does it extremely fast.

Is SEO optimization very effective today!

Today there is no wonder for everyone that SEO optimization seems to be one of the most effective tolls which give an opportunity to improve the work of many companies. The most effective companies which work in this sphere are SEO Canada, USA and of course India. But situation was a little bit different some years ago.

For example, some years ago web design and web development were the most popular services. Everybody now knows web design Dallas companies which continue to have a lot of clients who are situated all over the world. Their main logo is “Every client is unique for us with his own needs and desires”. And the task of the company is to meet all their requirements. In this case they use the latest achievement in software development. For example, they use project management tool to organize the work of their company. The main advantage of this particular kind of software is that it make possible to organize the work of their PM managers. With the help of this project management software they can make correction in real time using internet connection.

But of course SEO now take the first place in the list of all services now.

Importance of Title Tags!

When I consider 5 basic things on the page of the website, which are useful for SEO, then the first thing which I will consider is the Title Tag.

The first mistake which was generally made by people around the globe is of putting the company name as the title tag. I suppose only Google, Yahoo, Microsoft, Apple, etc. are such a big company that people will search with their name, otherwise no one is going to search from the company name which we generally use on the title tag.

Second mistake was to put any thing on the title tag and to increase the length. Many Search Engines never read after the 65th character of the title tag, so it is a waste to make such a lengthy title tag. Also lengthy title tag will make the page as a cheap looking and spammy.

I have seen a few websites which don’t have any title, this is a big mistake. Title is not only important from the search engine point of view but also from the point of view of the visitor, because title is the very first thing which will come alive in the browser and visitor will at first see them only. So try to make it attractive.

Now how to make the title tag more appropriate?

First thing you need to make separate title for separate pages. People generally use the same title through out the pages of the website, which is not good.

Always try to complete your title for just 65 characters long. Search Engines will never going to read after the 65th character.

Try to insert 2-3 key phrases in the title tag. Give special care for preparing the title tag for each of the pages of your website.

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How to Improve the Page Title of a Web Page?

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My dear friends, many a time people under estimate the power of the title of a web page. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. Search engine traffic is something for which every website owner is looking for, so you should also know about how you can improve the title tag of a web page, so that it can return you the much needed results.

Well let me guide you, here are a few tips which can help you to properly optimize your page title:
Be Specific: As we know that every page of a website is having a unique purpose, so it should have unique title too, which should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. You should choose the title in a way that it should reflect the purpose of the particular page. Consider the factor that the title which you are giving to a page is searched by the people or not? Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.
Good looking title is something which can attract visitors: Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.
Common Mistakes: Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too. Mostly long tail keywords are the key behind the success of the titles.

You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.

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Google’s Mayday Update and the Power of Long-Tail Keywords

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Beginning in May 2010, Mayday became the code word for a major ranking change in Google and new attacks of “Google paranoia” by webmasters everywhere.Google has always advised that we, as webmasters, should focus on giving searchers what they are trying to give Google’s search users: the most relevant, useful results possible for searchers.

As for myself, many of the new ranking factors included in the Mayday Update are things that I have expected the engineers at Google to include for a long time.

Call me strange if you will — my ex-wife and her family do — but I have always tried to plan my website optimization based on what I thought Google should have been doing already. So, when Mayday finally came, I was ready. Unlike many of my peers, I was not crying in my beer in the aftermath of Google’s Mayday Update. About the Mayday Algorithm Update

An article on Search Engine Guide, about Google’s May Day Update, suggested that Matt Cutts, of Google’s Webspam Team, said at Google I/O 2010, “this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.”

So if your website was hurt by the Mayday Update, you should pay attention to this article, because “the way things were” is gone forever. Vanessa Fox, formerly of Google, in another article at Search Engine Land suggested that the update primarily affected e-commerce websites that rely upon a product manufacturer’s product description. In other words, if a webmaster uses the default product description given by the original product manufacturer, then the product sales page will have taken a hit in Google’s search listings.

Fox also said, “Before, pages that didn’t have high quality signals might still rank well if they had high relevance signals. And perhaps now, those high relevance signals don’t have as much weight in ranking if the page doesn’t have the right quality signals.” As webmasters, we should leave the paranoia to those who truly have a reason to be paranoid, like my ex-wife and her family. ;-)

Davis, who said, “I believe she was right on the money.”  As the questions about Google’s Mayday Update spiraled, Matt Cutts did a video for the Google Webmaster Central Channel at YouTube , about the Mayday Update. In that video, Cutts emphasized that Mayday is only one of more than 400 tweaks that Google does to its algorithms each year, and he further emphasized that Mayday has been fully tested and is a permanent change to Google’s search algorithms.

What Mayday Means For Google Search The Mayday Update was primarily focused on changing how Long-Tail Keywords were handled by Google’s search engine.

To make sure that you and I are on the same page, Long-Tail Keywords are those search phrases that contain more than 3 words. For example, as I was researching this article, my search query at Google was: “Google long tail keywords mayday”.  My five-word search query is a great example of Long-Tailed Keywords.

In the Matt Cutts’ video noted above, Cutts defined Long Tail Search Queries in contrast to Head Search Queries, with Head Queries being the one-, two- and three-word search phrases.  I found it odd that an article at Small Business Computing suggested that this Google algorithm update was simply a reflection of the changing habits of search engine users, who employ more long-tail keywords in their searches today, than they had in previous years.

To be honest, I find it hard to believe that long-tail search queries are a new trend… I suspect the truth is that Google finally acknowledged the importance of long-tail search queries… and in doing so, they fixed their weakness in that area.  Long-Tail Search Queries Were The Red-Headed Stepchild of Google

Maile Ohye, senior developer programs engineer at Google, announced at the Search Engine Strategies (SES) Toronto 2010 conference, “For long-tail queries, we now just consider them as all other queries and place as much value on them as we do into shorter queries.”  Myself, I am blown away by that statement.

Okay… Let’s see if you and I see the same message here. Until the Mayday Update, Google had always treated long-tail queries with a different algorithm than “head of demand” queries (1-3 word queries)? And now, Google is treating both with the same algorithm?

No wonder I was never satisfied with long-tail search queries at Google. No wonder I had been looking elsewhere for some of my search results. Google was using two algorithms, and most of my search habits were met with their other not-as-good search algorithm.

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Windows Live Essentials Suite Beta is now available for download.

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Microsoft rolls out new Windows Live Essentials and it is now available for public beta testing. Windows Live Essentials beta includes free programs from Microsoft for photos, movies, instant messaging, e-mail, blogging, and more and is available in English, French, Dutch, Japanese, Portuguese, Simplified Chinese, and Spanish languages. All you need it, Windows Vista or Windows 7 operating system.

Windows Live Essentials Beta Suite

Windows Live Essentials Beta allow users to photo and video sharing over various online service like, SkyDrive, Flickr, YouTube, Facebook, SmugMug social networking sites, Hotmail, Gmail, Yahoo! Mail email services, Spaces, WordPress and Blogger platforms as well as Office Web Apps services. Users can also access these files with Windows Live Sync across multiple PCs and over the internet.

Users also get Microsoft Office Outlook Connector Pack and Microsoft Silverlight to manage and access Hotmail inbox, Windows Live Calendar, and Windows Live Contacts.

Donwload information:
There are two different setup are available on site, the main setup will install the applications available in Windows Live Essentials Suite while the second installer allow users to choose the programs (customized )as per the individual needs.

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