E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately. Adding advertisements in e-mails sent by other companies to their customers. Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
Newslet ter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients. The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each e-mail and newsletter campaign, have eliminated the drudgery, the tedium, and the hassle of publishing and managing any e-mail and newsletter campaign, and have taken newsletter and e-mail campaign publishing and delivery to the next level! Benchmark newsletter and e-mail campaign management services provide the finest, easiest, and affordable method of handling online and offline publication and delivery of newsletters and mailings of any type, whether promotional, personal, or seasonal.
E-mail marketing (on the Internet) is popular with companies because:
E-mail Markeing Advantages
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- Return investement has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users via webbugs, bounce messages, un-subscribes, read-receipts, click throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- Over half of Internet users check or send email on a typical day.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.