In today's rapidly changing and evolving web industry, every aspect is being viewed from a material angle and is thought to be a money generating area of Internet marketing. Among these aspects, web traffic is a stand alone matter and, since recently, it has been overlooked due to the rather poor development of the web itself. Webmasters have realized its enormous potential and have tried different methods to optimize the results to the fullest; by far the most effective has proven to be a process known as SEO.
Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to portray the process of improving the volume or quality of traffic to a website from search engines, usually in organic or algorithmic search results. Many site holders and consultants engaging in SEO try to follow qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.
Creating web pages with SEO in mind does not automatically mean creating substance more encouraging to algorithms than human visitors. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very obvious changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from entirely spidering a site. Additional, more perceptible efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.
At first, all a webmaster needed to do was submit a page, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The procedure involves a search engine spider downloading a page and stocking it up on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the terms it contains and where these are positioned, as well as any weight for precise words, and any and all links the page contains, which are then placed into a scheduler for crawling at a later time.
SEO, as a marketing strategy, can often generate a very good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change; there are no assurances of success, either in the short or long term. Increased visitors is equivalent to amplified foot traffic in retail advertising. Increased traffic may be damaging to success if the site is not ready to handle the traffic or visitors are generally displeased with what they find. In either case increased traffic does not promise increased sales or success. While attempting to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. Further efforts have to be made in order to keep and improve the whole system of functions and processes that SEO creates.
In addition, while SEO can be considered an independent marketing approach, it is often considered (in the view of industry experts) to be a single part of a greater whole. Marketing through other methods, such as viral, pay-per-click, new media marketing and other related ways is by no means irrelevant, and indeed, can be critical to maintaining a sturdy search engine rank. In conclusion, SEO is a must for each self-respecting site and every webmaster must integrate this method into his websites for it offers great advantages in the long run, and most importantly, it helps to improve the marketing segment of the Internet for everybody.
WHY WE DO THE OPTIMIZE CORPORATE SITES
Why do you have
to optimize corporate websites? Will search engine
optimization be useful in corporate websites? What
are the advantages of SEO for corporate websites?
There are many benefits that SEO could give to corporate
websites. Here are some of them:
• SEO makes a corporate website more search engine
• SEO will increase the sales leads of corporate websites;
• SEO brings higher return on investment from corporate
• SEO increases the corporate website's brand awareness.
SEO for Corporate Websites
When you optimize a corporate website, you are actually
making it easier for the search engines to index it.
And more, you are making it a search engine friendly
site. What would this imply? It means that you can
rightly expect for higher site traffic and more site
visitors. Furthermore, it also increases the site's
return on investment.
Optimizing the Home Page
To start the search engine optimization process for
your corporate website, consider first the homepage.
The homepage is the most essential element of your
website. It carries all the relevant links to other
pages of the site. Aside from that, the search engines
put more value on the homepage since this is also
the page from which other relevant websites link to.
Here are some of the simplest yet the most effective
tips you can possibly learn from while you endeavor
to optimize your website's homepage:
• Do not redirect the home page to other pages of
the corporate website;
• The home page of the corporate website should have
a title tag bearing the name of the company and tells
about what the company does;
• Include a meta description tag that tells about
• Include relevant texts on the home page of a corporate
website (don't rely too much on graphics since visitors
always need relevant information which can be contained
• The home page of a corporate website should have
links to the company's products and services, contact
information and resources.
Optimizing the Products and Services Web Page
After the homepage, what needs to be optimized next?
The next object of your search optimization process
should be the products and services page. This is
also an important page as it carries the company's
products and services. Optimizing the products and
services page determines how well your visitors will
be able to land on that page. The following tips will
be helpful in the overall search engine optimization
process applied to the corporate website's products
and services page:
• Identify the relevant keywords or key phrases that
tell exactly about the products and services that
the company offers;
• The products and services page must include a title
tag that carries these relevant keywords and key phrases
including the company name;
• If you have more than one page allocated for the
company's products and services, make each of the
pages unique; and
• The products and services page must contain relevant
Now that you know how important search engine optimization
is for your corporate website, and now that you are
already equipped with useful knowledge on how to go
about the optimization process, would you still wait?
Start optimizing your corporate website now and enjoy
higher site visibility, site traffic and return on
investment. One of the most frequently asked questions
in the web marketing world is how to increase site
traffic? This question has bothered webmasters, website
owners, web advertisers, web marketers and online
business owners since the birth of web marketing.
Site traffic has become a vital part of a website's
survival. This is due to the fact that the higher
traffic your site receives, the higher is its chance
to generate sales, be popular and be visible on the
top of the search engines. You can find several resources
on the entire internet world teaching you how to dramatically
increase your website's traffic. Because there are
so many of them, you may have been confused by now.
Well, to better simplify what those other resources
are speaking of, here are the top three ways to generate
not just traffic but targeted traffic to your website.
Cost Effective Ways to Generate Targeted Traffic
To Your Site
Write relevant articles and distribute them!
This is the most cost-effective way to generate targeted
traffic to your site. The method includes two simple
steps: 1) write articles and 2) submit or distribute
articles. What are you supposed to write? Write anything
about your field that will showcase your expertise.
If your field is web marketing, then write about web
After you have written good articles, submit them
to article directories. Remember to submit them to
directories with high ranks or PR. And don't forget
to include a link back to your website on every article
that you submit.
Ads on A Particular Location
How can you make the most out of the ads on a particular
location? Make an effort to give your visitors free
and useful resources. This can be done by providing
an item's explanation and including a link back to
your website. This method is also cost effective and
can really increase your website's traffic especially
if the location is a good site with higher Page Rank.
Get Good and Relevant Links
This is still another cost effective way to increase
your website's traffic. Inbound links can be generated
through link exchange or reciprocal linking. This
is free method to receive incoming links. The higher
the number of links that point to your site, the better!
Remember to get relevant links. The search engines
can identify whether a link is valuable or not. And
the importance of the links is part of the search
engines' algorithm. And remember to avoid link farms
as much as possible.
The next time you think about increasing your website's
traffic, remember these three simple, cost effective
and reliable methods that are guaranteed to work